A book discussion of philosophical hermeneutics as intercultural and interdisciplinary, exemplified with empirical research (Preface and Introduction).

Hermeneutics, Theories of practice, Interpretative Phenomenological Analysis, Media Users, Consumers, and 1 more

A Google Books extract from this monograph was posted online about a month after the book's own publication. A core argument is that mall/media visiting can be considered as parallel practices. So a Google search for ... more abstractA Google Books extract from this monograph was posted online about a month after the book's own publication. A core argument is that mall/media visiting can be considered as parallel practices. So a Google search for 'Apple users, have you downloaded our cool mall app? Lion has been fiddling with it all day' will allow access to the Introduction. I have also uploaded a Sainsbury E-Sample of this monograph. ------------------------------------------------------------------------------------------------------------------------------------- This book discusses the 'practices perspective' (which seeks to reconcile human agency and social structure) arguing that understanding as exercised in habitual activity (practices) is fundamental to everyday existence. In pursuing this thesis, I follow Heidegger's Being and Time, with concepts therein (as Reckwitz has claimed) reincarnated in practice theory. Thus practices theory views human activity - such as Malaysians going to the shopping mall or visiting social media sites - through the analytical lens of hermeneutic phenomenology (Heidegger, Gadamer, Ricoeur). Ubiquitous understanding exercised in practices (such as knowing how to type on a familiar computer) is our minimally monitored or embodied 'ready-to-hand' (Heidegger) managing of meaning. In such activity we without reflection 'project' (ibid.) anticipation of surroundings tacitly considered as 'equipment' (ibid.), through behaviour productively integrating expectation with event, participating in 'being-with-others' (ibid). Authoring audiences and consumers in Malaysia - who are immersed (consensually or critically) in digital media/downtown malls - are both considered within this framework. The book is not a survey - there are several freely available online. Instead, it seeks to interpret Malaysians 'voicing out', eloquently and everywhere, about malls and media.

Publisher: Routledge Contemporary South East Asia Series (Oxford and New York)

Publication Date: Dec 18, 2014

Hermeneutics

In discussing Asian responses to global media advertising, my underwriting project is philosophical criticism of dominant empiricist or positivist accounts of consumer reactions as 'attitudes' to given realities. Inst... more abstractIn discussing Asian responses to global media advertising, my underwriting project is philosophical criticism of dominant empiricist or positivist accounts of consumer reactions as 'attitudes' to given realities. Instead, consumers are considered as culturally (in)formed, located on cultural 'horizons of understanding' (Gadamer) from which they continually engage in projecting interpretive meaning. In this way, filling out the prescriptive narratives of marketing, consumer align and appropriate self - defining content or seek distance in alienated analyses of elements in screen presentation.

More Info: Published as hardback in 2011, graduate course text paperback in 2013

Understanding Media Users sets side by side in its early chapters Effects Studies - where media are stimuli and audience behaviour effect - and Reception Studies - where audiences construct media meaning through a pro... more abstractUnderstanding Media Users sets side by side in its early chapters Effects Studies - where media are stimuli and audience behaviour effect - and Reception Studies - where audiences construct media meaning through a process of interpretation. Reception Theory (Iser, Jauss) is shown to be resourced by Hermeneutic Phenomenology (or the philosophy of Heidegger, Gadamer, Ricoeur). Both media and marketing thought are considered here as drawing on Reception Theory. To illustrate this account, notably across cultures, analyses are provided of Chinese, Indian and Malay media reception.

More Info: Published by Wiley-Blackwell as hardback in 2008, paperback in 2009

Conducted from the perspective of hermeneutic phenomenology which focuses on our (always, already) engaged in the practice of understanding our surroundings, research in this volume of essays considers a wide range of... more abstractConducted from the perspective of hermeneutic phenomenology which focuses on our (always, already) engaged in the practice of understanding our surroundings, research in this volume of essays considers a wide range of topics in Malaysian Internet access. As is consistent with this perspective, audiences or consumers present their narratives of when and where they go online.

More Info: Published by August Press, University Bookstores as paperback in 2008 - available in Malaysia

In arguing that media audiences or users are playful, this monograph presents people as creatively constructing screen content, drawing upon a sometimes 'indeterminate' (Iser) narrative to produce their complete accou... more abstractIn arguing that media audiences or users are playful, this monograph presents people as creatively constructing screen content, drawing upon a sometimes 'indeterminate' (Iser) narrative to produce their complete account. As Huizinga (and others) have argued, the 'ludic' or being in play, is complex goal-directed (hence equipment using) activity in a separate space and time. In my book, I employ the idea to analyze audience and consumer focus group discussion 'voicing out' in Malaysia.

More Info: Published by Hampton Press, New Jersey as hardback and paperback in 2004

In this first research monograph, I draw on the European philosophy of hermeneutic phenomenology in work by Heidegger, Gadamer and Ricoeur to present an account of Western audiences responding to contemporary televisi... more abstractIn this first research monograph, I draw on the European philosophy of hermeneutic phenomenology in work by Heidegger, Gadamer and Ricoeur to present an account of Western audiences responding to contemporary television during a experimental phase in the latter's aesthetics (especially on the UK's Channel Four). This thesis is taken up in my subsequent five monographs, extending the analysis to Asian consumers in shopping malls and social media. In two decades of its articulation and application, hermeneutic phenomenology emerges as the theory of understanding - in - practice(s) everywhere.

More Info: Glasgow University PhD, edited, published by Polity-Blackwell as hardback 1993, as paperback in 1995

Communication

Publication Date: 2001

Publication Name: Journal of International Communication

Communication

Publication Date: 1995

Publication Name: Journal of International Communication

Wilson, T.(1997). Who uses the internet, and why? A proposed research methodology-narrowcasting and net narrativity: talkshows as paradigmatic. In AMIC Annual Conference on Skyways, Highways and Corridors: Asia's... more abstractWilson, T.(1997). Who uses the internet, and why? A proposed research methodology-narrowcasting and net narrativity: talkshows as paradigmatic. In AMIC Annual Conference on Skyways, Highways and Corridors: Asia's Communication Challenges, Kuala Lumpur, ...

Publisher: dr.ntu.edu.sg

Publication Date: 1997

Purpose ‐ Consumer discourse is a narrative of generically (in)formed, goal-directed activity. If research interprets such practice, it is often deemed to draw upon phenomenology.…

Hermeneutics, Consumer Research, and Malaysian Studies

Journal Name: Article in QUALITATIVE MARKET RESEARCH 15(3) · JUNE 2012

Writing from within the analytic horizons of media reception studies, the article argues that the structuring moments of the 'tourist gaze' (Urry, 1995) are exemplified in client…

Audience and Reception Studies, Malaysian Studies, and Tourist studies

Journal Name: ARTICLE in TOURIST STUDIES 4(1):69-92 · APRIL 2004

Telephone users are teleological or future-oriented — temporarily apart, anticipatory, they articulate and appropriate meaning. Often, gender and generational cultures are held to…

Audience and Reception Studies, Hermeneutic Phenomenology, and Malaysian Studies

Electronic journalism offers readers new interpretative possibilities, explored here in Malaysia. Ludic hermeneutic accounts of media reception posit engaging in games as a…

Internet Studies, Audience and Reception Studies, and Malaysian Studies

Journal Name: Article in NEW MEDIA & SOCIETY 5(4):523-545 · DECEMBER 2003

Drawing on post‐Marxist screen reception studies in Malaysia, our article establishes a theoretical framework enabling analysis of consumer identification with/cultural distancing from …

Audience and Reception Studies, International Marketing, Marketing Research, and Consumer Culture Theory

Journal Name: Article in CONSUMPTION MARKETS AND CULTURE 9(1):399 - 413 · MARCH 2006

Television Studies and Audience and Reception Studies

More Info: ‘On Playfully Becoming the "Other" Watching Oprah Winfrey on Malaysian Television' (2009) in Media Audiences Volume 2: Measurement of Audiences, edited by B. Gunter and D. Machin. London: Sage, 231-247.

Publisher: Sage

Journal Name: ARTICLE in INTERNATIONAL JOURNAL OF CULTURAL STUDIES 4(1):89-110 · MARCH 2001

Using the Internet, people realize the identity of their offline selves alongside establishing the nature of online simulacra, screen content. This thesis is discussed in Malaysia.

Digital Media

Journal Name: ARTICLE in INFORMATION COMMUNICATION AND SOCIETY (3): 394-416 · SEPTEMBER 2005

Presentation Slides setting out a philosophical and practices theory account of habituated, tacit 'practical understanding', viewed in a series of situations from reunions at a Chinese New Year dinner to visiting a M... more abstractPresentation Slides setting out a philosophical and practices theory account of habituated, tacit 'practical understanding', viewed in a series of situations from reunions at a Chinese New Year dinner to visiting a Malaysian shopping mall - prepared for the 2016 IAMCR Conference (Leicester).

Spatial Practices, Hermeneutics, and Malaysian Studies

In this presentation at UTAR and UPM, Malaysia I set out the core aspects or 'moments' of understanding from a hermeneutic perspective - seen as primarily practical or understanding-in-use, tacitly accompanied by a wi... more abstractIn this presentation at UTAR and UPM, Malaysia I set out the core aspects or 'moments' of understanding from a hermeneutic perspective - seen as primarily practical or understanding-in-use, tacitly accompanied by a wider 'horizon of understanding'. These core aspects are then exemplified with a series of Malaysian instances of people interpreting surroundings from narratives of Chinese New Year Re-Union Dinners to consumer stories and a health psychology report.

Hermeneutics, Malaysia, and IPA: Interpretative Phenomenological Analysis

IPA - Researcher ‘Themes’ as Tacit Participant Practices of Understanding - (i) embodied generic narratives of (ii) equipped understanding-in-use (iii) emplacing (putting in place) affective ‘horizons of understanding’.

Health Psychology, Hermeneutics, Interpretative Phenomenological Analysis, and Consumer Psychology

Paper presented to the 17th Biennial Conference of the Asian Studies Association of Australia in Melbourne 1-3 July 2008.

Marketing Research

Hermeneutic Practices Theory as a context for understanding media use, from tacit Bourdieusian 'competences' to embodied generic 'horizons of understanding' (Gadamer and Ricoeur)

Social Practice, Hermenéutica, and Audiences and Consumers Behaviour

How conceptually close - or distant - are phenomenology’s hermeneutics (Heidegger, Gadamer, Ricoeur) and practice theories (e.g. Dant, Shove, Warde)?

Practice theory, Hermeneutics, Audience and Reception Studies, Consumer Behavior, and Consumer Culture

Communication, Media Studies, Journalism, Development communication, Media Education, and 6 more

Publisher: cpiasia.net

Publication Date: Jan 1, 2004

Publication Name: … 4th International Malaysian Studies Conference; 3-5 …