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Where: 3rd Advances in Tourism Marketing Conference, Bournemouth University Dates: 6th September 2009 - 9th September 2009
Co-author: Dr Peter Lugosi
In a recent special issue of Marketing Theory, Araujo et al. (2008) call on the marketing discipline to embrace the insights of the social study of markets in economic sociology as a promising avenue for revitalising the classical concepts of marketing. Drawing on the research programme launched by Michel Callon’s 1998 volume, The Laws of the Markets, they suggest that one traditional disciplinary distinction be abandoned in particular: “Although convenient, a distinction between market-making practices – defined as activities that shape the overall market structure – and marketing practices – defined as firm-based activities aimed at developing an actor’s position within a structure – is misleading” (Araujo et al., 2008: 8).
In this paper, we take up Araujo et al.’s (2008) call to deploy such a constructivist economic sociology perspective in the study of an empirical case. The case study concerns the emergence of the so-called romkert (meaning ‘ruin garden’) or romkocsma (‘ruin pub’) phenomenon in Budapest between 1999 and 2008 (see Lugosi and Lugosi, 2008). A ruin or rom bar, terms we use interchangeably in this paper, is a hospitality venue that incorporates its ruinous surroundings (such as dilapidated courtyards and other distressed material goods) as part of its service concept and the consumer experience. We re-describe this case using the actor-network theory (ANT) perspective of Callon and colleagues.
Where: Quadrangular Conference in Technology, Organizations & Society 2009, University of Cambridge When: 3rd June 2009, 10am - 12pm
“How does e-commerce innovation take place in the knowledge-based economy?” and “How do e-commerce entrepreneurs acquire the technologies and the competence to build their online retail organisations?” I approach these research questions by way of a qualitative case study of an e-commerce community in the South of England between 2007 and 2009, and in particular by focusing on the entrepreneurial learning practices of three focal companies. Drawing on actor-network theory and in particular the work of Michel Callon and his colleagues in economic sociology, I trace the processes by which these e-commerce enterprises emerge as heterogeneous assemblages.
This pursuit of the assembling practices of e-commerce entrepreneurs has identified the acquisition of e-commerce services (services required to sustain an e-commerce firm as such) as a central matter of concern for these entrepreneurs. I argue that the various entrepreneurial learning groups and conferences that emerged locally to deal with this matter of concern can be understood as marketplaces for the qualification of e-commerce services. Qualification is the process by which products or services acquire their qualities and values as economic goods.
My main claim is that the qualification of e-commerce services is simultaneously an “internal” firm process and an “external” market process, which connects not only the site of the firm and the site of the market, but also the micro-enterprises with the macro-actors that take part in the construction of these technological economy marketplaces. Entrepreneurial learning and qualification of services are thus one and the same thing in the technological economy.
The Qualification of E-Commerce Services
Where: Panel 2: ICT Innovations and Organisations, 5th Social Study of ICT Open Research Forum (SSIT-ORF), ISIG, Department of Management When: 22nd April 2009
Actor-Network Theory and the Technological Economy
Where: University of Cambridge, the Centre for Research in the Arts, Social Sciences and Humanities (CRASSH) When: 9th March 2009
From Marketing to Market Practices: Assembling the Ruin Bars of Budapest
Where: Centre for Research in Management (CRiM), The Business School, Bournemouth University When: 25th February 2009
Co-presented with Dr Peter Lugosi
Framing, Qualification, and Reflexivity: Reporting from the Field
Where: London School Of Economics , ISIG, Department of Management, IS554 Research Seminar When: 10th February 2009
Where: Goldsmiths Winter Workshop in Economic Sociology, Dept. of Sociology, Goldsmiths, with Center on Organizational Innovation at Columbia University When: 13th January 2009
Where: Strategy as Practice - Stability and Change in Strategizing Routines track at 24th EGOS Colloquium, Vrije University Amsterdam When: 11th July 2008
Co-author: Edgar Whitley
Where: London School Of Economics , The fourth Social Study of ICT Open Research Forum (SSIT-ORF4), ISIG, Department of Management When: 24th April 2008
Designs on E-Communications: Assembling Knowledge Networks
Where: Bournemouth University , South West Design Programme, a Business Link event When: 18th March 2008
The Thing in Mid-Assembly: Reflections on Developing a Doctoral Research Project
Where: London School Of Economics , ISIG, Department of Management When: 26th February 2008
Where: London School Of Economics , ISIG, Department of Management When: 21st June 2007
Organizing Competences: The Role of ICTs in Strategy Formation in SMEs
Where: London School Of Economics , The third Social Study of ICT Open Research Forum (SSIT-ORF3), ISIG, Department of Management When: 21st March 2007
Where: Growth Through Innovation e-Marketing Workshop, Business Link Wessex, Poole When: 12th December 2006
Surviving Startup Pilot Project - EU INTERREG IIIB Atlantic Net Programme
Where: ISOL Group, Waterford Institute of Technology, Ireland When: 15th November 2006

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